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May

15

Beef sire YouTube channel offers a glimpse of the sector's best bulls

Several of Cogent Breeding's highest ranking beef bulls are now available to view online via the company's recently launched Signature Beef YouTube channel.

Cogent's new Signature Beef channel on YouTube features a series of short videos show-casing some of the company's best selling beef sires. The channel currently features a selection of bulls from the Aberdeen Angus, Charolais, Limousin, Hereford and Beef Shorthorn breeds, and will be constantly updated with new bulls from other breeds including British Blue, Simmental and the increasingly popular Stabiliser breed.

"The new Signature Beef channel complements Cogent's well-established dairy channel which has proved a real hit amongst our online viewers," explains Gareth Scott, beef sales manager for Cogent.

"There are over 60 bulls from 16 breeds in the Cogent Signature Beef range and the videos add a welcome third dimension to traditional printed bull brochures, giving commercial farmers and pedigree breeders a better mental image of each bull's conformation and locomotion. Sometimes it can be challenging to decide which sire is correct for each individual farming system, but hopefully the videos will give viewers a better understanding of each bull's physical traits," Mr Scott adds.

"The video of Balthayock Hamish - the breed-leading Charolais bull - has received almost 2,000 views in less than two months and indicates the level of interest in our top-ranking bulls. His viewing figures also highlight the increasing shift towards using social media as a commercial decision-making tool, and we look forward to bringing more videos to our expanding beef audience."

Cogent's Signature Beef YouTube channel can be found by searching for "Cogent Signature Beef" on YouTube or by Clicking here.