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Cogent announces appointment of UK General Manager

James Hallett has been appointed by Cogent Breeding Ltd as General Manager for the UK business.

This is a new position for Cogent and underpins their commitment to delivering high quality solutions to their growing base of UK customers.

James, who will join Cogent at the end of April, will be responsible for the strategic direction and operation of the UK business, ensuring that customers receive best performing product and enhanced services.

James farms in Shropshire where he is steadily building a herd of pedigree Salers cattle. His career has been in commercial management in a number agricultural and horticultural businesses.  These roles have included working for Geest plc, Homegrown,  Fresca, British Growers Association and most recently Agri Lloyd.  

Mr Hallett said: "I am immensely excited to be joining the fantastic team at Cogent.  There are significant opportunities for accelerating improvements to cattle genetic quality and hence animal performance in this country.  I am looking forward to helping our customers derive all possible benefits for their businesses through enhanced breeding programmes."

Andrew Turner, Cogent CEO, said: "This appointment further strengthens Cogent's Senior Management structure and reinforces our commitment to continue to grow market share in the UK.  James' wide experience will be a great compliment to the existing knowledge and professionalism of the Cogent team."

Picture shows James Hallet.