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30

Cogent announces exclusive UK distribution deal with genomic leader AI Total

Cogent Breeding Ltd, the leading supplier of beef and dairy genetics to over 40 countries worldwide, has signed an exclusive UK distribution contract with AI Total, the growing, international genetics business.  

The agreement gives Cogent access to AI Total's portfolio of breed-leading genomic sires, from across the globe for exclusive distribution in the UK market from 1st February 2016.

The contract represents the latest move in Cogent's programme of growth both in the UK and internationally.  Through this dynamic approach to partnership and growth worldwide, Cogent is ensuring that its business and customers are in the best shape to meet the challenges that face the industry.  

The addition of AI Total's breed-leading sires to Cogent's UK portfolio brings an exciting new product range which includes some of the world's most elite young bulls such as DG Charley, Queenboy and Blooper and gives Cogent customers an even wider choice coupled with greater access to high demand products.  

AI Total is sister company to Diamond Genetics, the established world class female programme which has access to and full control of some of the highest quality females around the globe.  This programme ensures that AI Total has a continuous supply of breed-leading sires, which in turn will give Cogent customers a world class flow of genetics into the future.

Capitalising on AI Total's genomic sires backed by an exceptional female programme means that
Cogent can bring new bulls to the UK market more quickly and change direction rapidly to satisfy changing customer demands.  This will give Cogent customers more choice and greater value for money - breeding the animals most suited to their farm businesses, improving herd efficiency and delivering real bottom-line benefits.

Commenting on the agreement, James Hallett, Cogent's UK General Manager, said: "Our agreement with AI Total is fantastic news for our UK customers.  It significantly expands our portfolio and is an excellent fit with Cogent's own exceptional bulls and with our expanding portfolio of international genetics including new breed-leading bloodlines from our stud in Canada.

"Cogent is committed to improving livestock genetics, reproduction and selection globally through greater resource efficiency and the application of science, best practice and precision technologies.  The agreement represents the latest landmark in our growth programme which underpins this commitment and Cogent's ambition to become world leader in the improvement of beef and dairy genetics."