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Cogent's proud to 'Look at Cheshire.'

Cogent Breeding Limited was founded by the Grosvenor Estate in 1995 and has grown to become the UK's largest bull stud.

Based in Chowley Oak, Cheshire, Cogent is a world leading exponent of sexed semen technology and one of the operating companies of the Wheatsheaf Group, the investment business of the Grosvenor Estate.

As a long term land and property owner, Grosvenor Estate is actively involved in the economic, business and social life of the Eaton Estate, Chester and the wider region.

This dynamic short video - which is fresh, interesting and informative - has been developed to promote Cheshire's world leading technologies, unique heritage and global communications links.

It was produced for Marketing Cheshire, the agency responsible for promoting Cheshire and Warrington nationally and internationally to investors, business and leisure visitors, and sponsored by the Grosvenor Estate, which represents the business activities of the Grosvenor family, headed by the Duke of Westminster.

It is hoped the video will raise awareness of the county and attract more investment, new skills, and diverse businesses, to Cheshire.

The Duke said: "My ancestors, and today my family and I, have lived in Cheshire for centuries. The Grosvenor Estate is proud to be a long term land, property and business owner in the county.

"It is our goal is to make a positive long term contribution to the economic and social life of the county and by sponsoring this film I hope it will help open others' eyes to this fantastic county and all it has to offer."

The two minute film features some of the county's biggest names such as Bentley, University of Chester and Cogent Breeding.

It will be used to promote Cheshire in a number of ways, starting with a social media campaign using #lookatcheshire. Businesses are invited to promote the film through their channels and later on in the year the film will be used at a number of promotional events in Cheshire and London and targeted at key investment decision makers.

If you are proud to be a part of Cheshire's present, history and future, then please share the video on your webpage, post it on social media accounts such as Twitter, Facebook and LinkedIn to spread the word.