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July

27

Cogent Breeding Ltd breaks new ground in Asia with ICI Pakistan Ltd partnership

A new partnership will bring quality artificial insemination products from Cogent Breeding to the Pakistani livestock market.

Livestock breeders throughout Pakistan are set to be given exclusive access to world-leading, bovine genetics following a strategic collaboration with Cogent Breeding Ltd and ICI Pakistan Ltd.

The new partnership which will have a mutual interest for both companies, will see ICI Pakistan Ltd import and distribute Cogent's high quality, bovine semen and establish a state-of-the-art production facility in Pakistan.

With a livestock population of approximately 76 million throughout the country, there is a distinct scarcity of quality bulls available for breeding and locally produced semen products are in short supply. The alliance between Cogent and ICI Pakistan Ltd will not only supply ongoing demand but develop and commercialise a high-quality product for the local market.

Now that Cogent has started distributing product to Pakistan, the next step is the development of the semen production facility, scheduled over the next two years. As part of the distribution agreement, Cogent will be fully involved in the creation of the facility, from initial design to all health and safety aspects as well as the technical training of staff.

Commenting on the collaboration, John Cochrane, International Sales Manager for Cogent said: "We have been developing this project with our colleagues at ICI for some time and are looking forward to launching our product in the coming months. Working alongside ICI Pakistan Ltd not only leverages Cogent's commitment to promote the very best in bovine genetics, but our combined expertise will ensure that farmers and livestock breeders throughout Pakistan have access to innovative solutions that add profitability to their businesses."

Vice President Life Sciences and Strategy, ICI Pakistan Ltd, Samie Cashmiri, said: "We are delighted to embark on this venture with Cogent, a renowned leader and pioneer in the field of artificial insemination and genetics. This project brings ICI Pakistan's Life Sciences business closer to becoming a complete, dairy farm management solutions provider. It aligns well with our company's current extensive portfolio of animal health products, as well as our goal of Cultivating Growth.

"This ongoing relationship with Cogent will guarantee the availability of only the best quality, bovine semen to the local livestock market and has the potential to positively impact the quality of livestock across the beef and dairy segments in Pakistan; ultimately providing the end consumer with higher quality products." 

Stuart Boothman from Cogent congratulates Samie Cashmiri from ICI Pakistan on the new partnership announcement.