Focussed on meeting the specific requirements of Welsh dairy and beef farmers, Cogent Cymru has appointed Owain Harries as Regional Sales Manager for Wales.

A dairy farmers son and originally from Cross Hands, welsh speaker Owain has wide experience of the cattle breeding industry having spent the last six years in a number of roles with Cogent.

Operating from premises in Pontypool, Cogent Cymru will supply the full range of services offered by pioneering sexed semen specialists Cogent Breeding, including a range of high quality and effective dairy farming solutions and genetics, reproductive, health and fertility monitoring packages to help improve herd performance.

Services will be delivered by a team of 13 staff including Precision Repro technicians, AI technicians in specific areas, breeding advice experts and an office support team.

Owain Harries comments: "Our priority will be focusing on adding value to existing and new customers' businesses through increased genetic merit of the herd and improved reproductive performance.

"We have a top line up of dairy and beef bulls which combined with genomic testing, mating programmes, sexed semen and the full Precision offering means we are uniquely placed to provide complete solutions to our customers which will make their business more productive and competitive. All services will be delivered by our strong team with unrivalled knowledge of the industry in Wales.

"To help establish and grow the business, Clive Delve who is well-known to many farmers in Wales having spent nearly 50 years in the cattle breeding industry will be working with us in a consultative capacity."

Cogent Cymru can be contacted on 01495-753555

L-R: Stuart Boothman, Clive Delve, Owain Harries and Mark Roach