The Designer Genes sale of Hereford cattle and genetics at Shrewsbury peaked at 10,000gns for Moralee 1 Lucy KS S1 sired by SMH Kingsize from T. and D. Harrison, Stocksfield, Northumberland.
Auctioneer, Johnny Dymond knocked the heifer down to M.J. Ludgate, Thame with 50 per cent of the sale price donated to UK Hereford Youth to support the UK team for the World Hereford Conference in New Zealand next year and for a restricted fund for other travel opportunities for UKHY.